Final Music Video

YouTube Video Link: https://www.youtube.com/watch?v=6flQjT-EE4A

Statement of Intent - Brief 4 - Music Video and Online

Website Link and Screenshots

Website Link - https://ameliefinlay4.wixsite.com/jacob-brownee

AUTOMATIC POP UP

HOME PAGE

VIDEO ----

CLICKABLE POP UP

ABOUT PAGE 

MUSIC PAGE

TOUR PAGE 

VIDEO PAGE 

SHOP PAGE 

Final Audio-Visual

 

Audience Interaction

Audience interaction is key to create audience interaction and engagement. This can be done through both the music video and the website.

VIDEO 

- Include a pop up to encourage audiences to watch the next video 

- Links to his YouTube account 

- Links to the artists social media 

ONLINE

- An opportunity for audiences to tweet at Jacob, including his twitter handle

    - Audience and star interaction encouraged - promotes the artist as personable and relatable

- In collaboration with Mind charity, a link to an exclusive playlist.

    - Allows for audience interaction and shows the persona of the artist as personable and excited to share interests

    - Audience enjoyment achieved - feel close to the star (Dyer - Star theory)

- Feature links to the artists social media throughout the website - cross platform branding and digital convergence 

- Feature on the gallery section of the website for people to tag Jacob in their photos - appeal to 16-25 target demographic 

    - Creates a community as well as promoting the song - use of the hashtag #sharethesunshine

    - Promotes the artist as creative and encouraging creativity 

Developing the 'aspirational' Aspect of the Brief

 One aspect I wanted to develop was the artists persona/story in terms of making it more applicable to the 16-25 aspiration demographic

ABOUT ME and VIDEO MESSAGE

• The artists sexuality - "openly gay"
• Also aspirational due to the message not being strictly targeted towards the LGBTQ community, but open to all audiences - audiences are able to put their own interpretation on the relationship in the video 
• Allow ambiguity so audiences can put their own interpretations and representations into it - spreading the message of universal love and acceptance 
• Anthem - "inspires elation or pride"
• Communicate joy and "universal" love 
• Seen through the artists persona as well as shots of the 'everyday'
• Seen as a 'normal' person - audiences too could achieve this fame/success
• The artists having a didactic message that audiences would also aspire too - spreading joy and love

OTHER ASPIRATIONAL ASPECTS:

• Brand outfit - Fila jacket - in shots in video and stills on the website 
• Relationship 
• Seen as a peer (Fandom theory - relationship with celebrities and the fan community) 
• Portfolio of photography - audience engagement and participation, as well as interaction with the artist (tag to show Jacob your work)

Creating the Title Card

 Using iMovie as my editing software posed an issue in creating the title card for the video. 

        When adding text to the video, it would fade in an out, with an inability to change that.

        In addition, for the purpose of brand identity and value transference, the text displayed intended to be the same as whats used on the album cover and the website, but this again was proving difficult on iMovie. 

I chose to use procreate as the editing software for the title.

    Process:

• Copy and pasting all the necessary text for he video
• Uploading the clip onto the software and turning on animation assist 
• Placing the text in the correct place 
• Copy and pasting to each new layer 
• Then, merge layer down so the text is included on the correct screen 
• Finally, choose the correct frame per second so the video links up with the recording 
• And, upload to iMovie

Developing the Videos Start and End Screen

 Start Screen/Thumbnail

Aspects of the thumbnail - 

• Shows the Sony music logo - promoting the record label of the artist
• Brand identity maintained across platforms through the logo and the set, following the set house style, becoming iconography of the artist

End Screen 

Aspects of the end screen - 

• Link to the artists social media - cross media convergence as well as popularity of the artist 
• Logo - adds to cross platform branding as well as the bright logo connoting the artists persona of sunshine and joy
• The record label - not only a legal requirement, but also adds to the reputation of the artist

Animation Developments

 On evaluation of the video, shots where the lead is facing the camera (with a white background), didn't have as much colour and brightness as the rest of the surrounding shots. They did not elevate the mise-en-scéne as much as they could have.

I then chose to use more animation throughout the video, adding energy and colour to the 'facing camera' shots and the overall mise-en-scéne.

ANIMATION TUTORIAL:

- Using Procreate on iPad 

• Turn on animation assist 
• Add a slide to the bar at the bottom 
• Draw on the layer 
• add another slide
• Turn the onion skin opacity to 1 too see the pervious slide
• Draw on the current slide 
• Repeat until you have all the frames you want 
• After, use the 'frames per second' bar to adjust how fast you want the animation to use 

Throughout the video I aimed to create a sense of cohesion between the shots in the video as well as the animation throughout the website and the artists branding as a whole, creating a sense of brand identity. 

I wanted to use aspects of Pual Gilroys music video theory - visuals reflecting the lyrics - in such shots as the lead thinking (See below)

Sunshines and hearts are used as a motif throughout the video to connote both love and joy. They are used throughout the video on the scenes when the lead is facing the camera too add colour and energy to the shot. (See below)

EXAMPLES OF ANIMATION THROUGHOUT THE VIDEO:

Photoshoot Outcomes

In development from my previous photoshoots, i spent more time experimenting with angles and the use of natural light.

I was heavily focussed on creating a relaxed and comfortable environment. This was so I could attain naturalistic images - such as the shots of laughter. This helped to create the artist persona as kind and fun. 

These photos will be used in creating album covers, as well as being features throughout the website.