On evaluation of the video, shots where the lead is facing the camera (with a white background), didn't have as much colour and brightness as the rest of the surrounding shots. They did not elevate the mise-en-scéne as much as they could have.
I then chose to use more animation throughout the video, adding energy and colour to the 'facing camera' shots and the overall mise-en-scéne.
ANIMATION TUTORIAL:
- Using Procreate on iPad
- Turn on animation assist
- Add a slide to the bar at the bottom
- Draw on the layer
- add another slide
- Turn the onion skin opacity to 1 too see the pervious slide
- Draw on the current slide
- Repeat until you have all the frames you want
- After, use the 'frames per second' bar to adjust how fast you want the animation to use
Throughout the video I aimed to create a sense of cohesion between the shots in the video as well as the animation throughout the website and the artists branding as a whole, creating a sense of brand identity.
I wanted to use aspects of Pual Gilroys music video theory - visuals reflecting the lyrics - in such shots as the lead thinking (See below)
Sunshines and hearts are used as a motif throughout the video to connote both love and joy. They are used throughout the video on the scenes when the lead is facing the camera too add colour and energy to the shot. (See below)
EXAMPLES OF ANIMATION THROUGHOUT THE VIDEO:
