Successful candidates use appropriate techniques to link both products
Using hidden intertextual references can extend the value of the online content and can drive the audience to search for more hidden references/"easter eggs"
Create a brand identity across the media products - this can be through a consistent use of logo, titles or graphics
Top level submissions can include additional features t the media products such as behind the scenes footage or still images to further engage the audience
The video should use a range of shot types, have a clean editing style and pace.
In the top band, pupils may convey values, attitudes and beliefs in the videos constructing representations
Include as many technical elements as necessary as to demonstrate your understanding of the task and show your knowledge - don't hold back too much
Concepts not matching the genre of the song were usually unsuccessful
Navigation through the website needs to be clear and easy to follow
the website shouldn't focus too much on the music video - they should be promoting the artist - for "fan" interaction
Application of knowledge and understanding of the media theoretical framework to create a media product
Wide range of appropriate media language techniques
Demonstrate knowledge of media language
Developed use of codes and conventions to communicate meaning
Appropriate use of content and appeal that will create sophisticated meaning for the audience
Sophisticated construction of representations that will create developed insights int the portrayal of the events, issues, individuals and social groups in the media form
Demonstrate knowledge of the media industry
Excellent realization of the brief - addressing requirements and all elements of the production detail
Application of knowledge and understanding of the digitally convergent nature of contemporary media to create meaning
Create meaning across the cross-media production
sophisticated and coherent links between the cross-media products that shows awareness of using digital convergence to create meaning and engage the target audience
sophisticated use of techniques to create branding across the cross-media products - demonstrate appropriate, sustained and insightful meaning for the intended audience.
Goodwin's theory - lyrics reflecting the video - could be used well. A charismatic lead would be needed. It again follows the rebellious, confident teen. Footage of 90s raves could be used as intertextuality.
Starman - David Bowie
The song is an anthem and the video could really show the almost floating, out of body tranquility the song creates. It could focus on a group of people and group/collective experiences
My Sweet Lord - George Harrison
This song would be good for a feeling of unity - an anthem. It might be a bit slow but if sone right, innovative shot types and a clear storyline could make a great video. Spinning, circling camera shots as well as close ups could be used.
The song is an anthem and the video could really show the almost floating, out of body tranquility the song creates. It could focus on a group of people and group/collective experiences
Everyday people - Sly and the Family Stone
Anthem about unity and universal love
Simple steady, almost photographic, shots of people, groups and families
Saturday Nights Alright (for Fighting) - Elton John
Some running late to pick up girlfriend to go out to a club ending with them sitting on a curb eating ice cream - stat with guy asleep them suddenly wakes up, title over shot of him in shower then getting ready same idea with girl
"Shakey" cam shots - show panic and contrast the still shots at the end with ice cream
When the Saturday night lyrics come in they could be put as lyrics on the video such as "Step" by Vampire Weekend
Big Yellow Taxi - Joni Mitchell
I would like to use animation (stop motion or drawings) added into the shots
For example the line 'took all the trees, put them in a tree museum' would have a person standing in the doorway of a museum with drawn tress growing in front of them (the shot would make the person look small and daunted)
The song is a message about societies inability to see what they have (until its too late)
M79 -Vampire Weekend
Idyllic city shots - following someone round a city
Shots sitting in corner of a party (zooming into his face, blurring out the people dancing) but then jamming out in room
Main band members singing to camera
the band also reflect the young adult college demographic
Harmony Hall - Vampire Weekend
This song is a happy upbeat song
I would aim to create a fun, excitable, teenage summer rebellious mise-en-scene
The song has clear sections to it -
The song allows for a cyclical story line with a slower paces start an end
The main bulk of the song is upbeat and a fast tempo allowing the enjoyment of an anthem to show through
I would also be interested in adding almost psychedelic shot
Town Called Malice - The Jam
A well-known song about rebellion and ideas of youth culture
The song would allow for a quick editing pace
A charismatic lead singer would be needed
All my Friends Are Falling In Love - The Vaccines
The song is consistently upbeat allowing for a fast editing pace
There is a good repetitive chorus
The songs lyrics fit into the target demographic
Walking on Sunshine - Katrina and the Waves
This song is happy from the outset
It is well known and loved by all generations due to its timelessness
I would possibly use a mixture of narrative and performance in the video as i would like to reflect the joy the song creates
I would like to showcase natural/everyday beauty through a variety of shots and scenes - not being too constrained
General points:
I would like to use/recreate iconic film shots or art as part of intertextuality on the video
I would also like to start or end (or during) the video with people answering a question - such as, 'What does love mean to you?' - to create a sense of calmness and togetherness in the video. Vulnerability showed may create a more personal feel to the video and can set its tone as the audience will be asking themselves the same question throughout the video.
It would be interesting start the video with a stop motion claymation of such things as a flower growing - subverting music video stereotypes and could add a message to the video - setting the videos miss-en-scene (vibe)
WEBSITE/ONLINE
It would be nice to add stills to the online page maybe editing them (such books as the Dune 2021 film images) - this would further interest audiences and could add an extra emotive layer to the video.
Would need to keep the same brand identity throughout
BTS reel could be a similar style ("vibe") to the "NOWNESS" - 'A New York Moment'.
I like the relaxed, laid back style of the video. The lighting shows happy, sunny, easy days and reflects the LA - North Hollywood skate scene (with the background actors and the director being a part of that culture)
Vampire Weekend - Step
The use of bold text is striking to the viewer and is a different take on the genre of a lyric video. The video being still shots of a busy city reflect the simpleness and calmness of the song
The Velvet Underground - After Hours
Obvious use of Goodwin's music video theories - lyrics reflecting the video (images). The dreamy, blurred lens reflects the songs aesthetic being like a daze. The obscurity of the band is reflected. Its obviousness is similar to such music videos as Bob Dylan's - Subterranean Homesick Blues
Blur - Parklife
The song is a satire of British values which the music video reflects. its fun almost cheeky feel reflects the values of the band whilst also reaching their teenage target audience. Much like the Sunflower music video, the messy, fun mise-en-scéne is enjoyable and captivating to watch.
Red Hot Chilli Peppers - Can't Stop
This music video is a perfect example in reflecting a bands style. The messy, confusing, mismatched use of different scenes and shot types (from a far shot to a close up). the video is fun to watch and perfectly targets their new and existing audience.
George Harrison - My Sweet Lord
The music video is treated more as a shot film. it has fun intertextuality with images from Harrison's albums and celebrities (such as Ring Starr). The story of the video parallels the feeling of the song and the message behind it - peace, discovery, tranquility and togetherness.
Ariana Grande - Thank u, Next
The videos purpose of intertextuality. the use of films in the coming of age, rom-com genre create the feeling of the video. it reaches Grande's teenage target audience. The video is enjoyable and although having many scene and groups of people, Grande is still the centre of the video.
I have chosen this brief as I feel it will allow for my creativity and my love fo films and music to come together and produce work that I am enthusiastic about.
