Start Screen/Thumbnail
Aspects of the thumbnail -
- Shows the Sony music logo - promoting the record label of the artist
- Brand identity maintained across platforms through the logo and the set, following the set house style, becoming iconography of the artist
End Screen
Aspects of the end screen -
- Link to the artists social media - cross media convergence as well as popularity of the artist
- Logo - adds to cross platform branding as well as the bright logo connoting the artists persona of sunshine and joy
- The record label - not only a legal requirement, but also adds to the reputation of the artist
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