Generic Research - Contextual Analysis

 ADELE - OH MY GOD (2022)

• This video presents a diverse and creative mise-en-scene
• Parts can also serve as an intertextual reference to Adele's music video for 'Rolling in the Deep'
• The artist is the main focus of the video 

KHALID - LAST CALL (2022)

• The artist is the main focus of the video 
• It follows a clear narrative 
• It presents an almost nostalgic feel reflecting the chill-pop song type
• Intertextual references can also be seen throughout the video to Khalid's past albums 
• There is a key use of lighting as well as artistic shots 

ABBA - TAKE A CHANCE ON ME (1977)

• ABBA are signed to Epic records who are owned by Sony so give further ideas of how artists related to them are represented 
• Being an old video it can be seen how Sony and its conglomerates present their artists over time (recurring themes can be seen is the videos of the past still continuing now)
• The group is the focus of the video 
• Due to emerging technology (1970s) there is new editing styles in the video (the four squares featuring throughout)
• The video is a blend of a band performance and a performative video 
• The women are not sexualised but they are the main focus on the video 

Industrial Context - The Brand - Sony Music

Sony Music Entertainment founded in 1929 is the second most popular record label today. It is classed in the top "big three" records labels with Universal music Group and Warner Music Group. They offer a diverse range of artists, genres,  playlists and podcasts. They have produced some of the most prominent artists currently such as Adele and Beyonce. 

The originally called American Record Corporation acquired Columbia Records in 1934. They joined with CBS in 1968 becoming CBS/Sony Records and by 1988 they owned the entire company. In 2004 they took on the name Sony Music Entertainment. The label are based in over 60 countries today. The company makes money by selling records, when an album is played on the radio or in a film or TV show and when streamed on a music streaming platform such as Spotify. 

Sony Music Entertainment say they offer a "diverse roster of international superstars, developing and independent artists, and visionary creators". 

Sony Music Entertainment labels:

• Columbia Records 
• RCA Records 
• Ministry of sound
• Epic Records
• By owning these record labels Sony Music is able to promote an even larger range of artists and please a wider audience.

Signed Artists:

• Beyonce 
• Adele 
• David Bowie
• Electric Light Orchestra 
• Travis Scott

When going on the Sony Music website they are promoting their current artists and those who are in the news at the moment. They have sections for podcasts and playlists to interest and cater to their audiences. They also have a section for new releases as their main purpose is to promote the artists signed to them.