Andrew Goodwin and music video theory
Goodwin believes there are frequently used, main, aspects of music videos:
- Links between music and visuals
- Visuals matching with the music and the beat either amplifying, illustrating or contradicting each other.
- Links between lyrics and visuals
- Visuals match up with lyrics either amplifying, illustrating or contradicting each other.
- Star representations
- Bring an appeal to the video
- Jenkins Fandom theory
- Aspirational aspects
- Intertextual references
- Audience enjoyment
- Value transference - reflect messages and feelings from other media texts onto another media text
- Genre characteristics
- Different traits of different musical genres which will reflect into varied mise-en-scenes' in music videos
- The notion of looking
- Interesting, voyeuristic
- Voyeurism with the female body
- Demands of the record label
- Lots of close-up's of the artist - creates a selling point
- Create motifs that can then appear across the artists work
