Audience Interaction

Audience interaction is key to create audience interaction and engagement. This can be done through both the music video and the website.

VIDEO 

- Include a pop up to encourage audiences to watch the next video 

- Links to his YouTube account 

- Links to the artists social media 

ONLINE

- An opportunity for audiences to tweet at Jacob, including his twitter handle

    - Audience and star interaction encouraged - promotes the artist as personable and relatable

- In collaboration with Mind charity, a link to an exclusive playlist.

    - Allows for audience interaction and shows the persona of the artist as personable and excited to share interests

    - Audience enjoyment achieved - feel close to the star (Dyer - Star theory)

- Feature links to the artists social media throughout the website - cross platform branding and digital convergence 

- Feature on the gallery section of the website for people to tag Jacob in their photos - appeal to 16-25 target demographic 

    - Creates a community as well as promoting the song - use of the hashtag #sharethesunshine

    - Promotes the artist as creative and encouraging creativity