One aspect I wanted to develop was the artists persona/story in terms of making it more applicable to the 16-25 aspiration demographic
ABOUT ME and VIDEO MESSAGE
- The artists sexuality - "openly gay"
- Also aspirational due to the message not being strictly targeted towards the LGBTQ community, but open to all audiences - audiences are able to put their own interpretation on the relationship in the video
- Allow ambiguity so audiences can put their own interpretations and representations into it - spreading the message of universal love and acceptance
- Anthem - "inspires elation or pride"
- Communicate joy and "universal" love
- Seen through the artists persona as well as shots of the 'everyday'
- Seen as a 'normal' person - audiences too could achieve this fame/success
- The artists having a didactic message that audiences would also aspire too - spreading joy and love
OTHER ASPIRATIONAL ASPECTS:
- Brand outfit - Fila jacket - in shots in video and stills on the website
- Relationship
- Seen as a peer (Fandom theory - relationship with celebrities and the fan community)
- Portfolio of photography - audience engagement and participation, as well as interaction with the artist (tag to show Jacob your work)
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