Cross platform convergence and brand identity

 How will I keep a consistent brand identity across media products?

• Title cards
• Fonts and texts used 
• A consistent feel of a bright, sunshine summer
• A logo  
• A signature - seal of approval

- Clear and consistent logo and colour scheme - The sun and the bright colours clearly follow the branding of the artist as bright and lively.

- The font can be used on multiple products

- A signature can act as a mark of quality as seal of approval from the artist as to the quality of their work.

- Need to clearly state the record label the artist is signed too 

- To add another link between the music video and the website I will experiment with different graphics. The sunflower is a large feature of the music video and a graphic of it can be used as easter eggs on the website.