Link to a playlist
- appeals to target demographic
enjoyment of music - expanding musical taste
feel closer to artist
presents artists persona as interested, wanting to connect to fans
from a clickable to link to a more visible aspect of the website
link with mind - important for mental health of the 16-25 demographic
Limited edition vinyl
- appeals to audience (same reasons)
DEVELOPMENT
originally a pop up telling audiences they could buy the album
I have now included more of a call to action as well as cross platform convergence.
- the pop up directs people to the artists official Instagram (acts as a way to connect with the target demographic of 16-25 year old who are well versed with social media)
Twitter call to action "Send a tweet and spread the sunshine"
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