Importance of casting:
In order to produce a good music video, the artist needs to be relaxed and charismatic.
Ad a director it is important to make the actors feel comfortable asking questions and having fun whilst filming.
It would be helpful if the lead artist has experience in the performing arts as this will bring a certain air of confidence and experience to the project
I have communicated with the lead about my ideas and intentions. Along side our discussions and development, I created multiple Pinterest board to collate the ideas I had.
In addition, I sent the lead exemplar music videos and intertextual media texts, ones that contained aspects that i liked, or feelings i wanted to emulate in my own video.
To fit the feeling of the video we used music to lift spirits and create the happy experience of the video
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