Intertextual references within the video

The intertextual references allow for value transference of messages between texts. 

Presents the artist as culturally relevant and knowledgeable

Allows for audience enjoyment when spotting these references 

 - Risky Business 
    - A fun and uplifting scene in the film 
    - reflects the young adult freedom as well as reflecting images of the actor in the film, Tom Cruise, onto the actor in the video  

Dance scene

- Ferris Beulers Day Off

    - Arguably the pinnacle of coming-of-age films 

    - Connotes cheeky, freedom 

    - The opening sequence in Ferris Beulers referenced 

    - The art gallery scene - adds depth to the film looking at human significance so value transference can reflect this onto the music video 

Opening scene 

Gallery scene

- Jojo Rabbit 

    - Opening the door

    - Connotes the feeling of the film as wholesome and loving. 

    - At the moment the mother opens the door she is filling her son with confidence and excitement so audiences could see this link

- Books

    - I included the book, High Fidelity, for its value transference 

    - The story follows a record store owner retracing his past loves 

   

    - Including this as intertextuality connotes the message of finding joy and peace in yourself as well as          passion and enjoyment in music. 

            - Including a book also acts as a way to present the artist as culturally knowledgeable and                              interested 

     - The book was adapted in to a film in the 1990's and a TV series in 2020 in which the gender roles               were switched 

            - This again allows for the artist to look culturally relevant and current, interested and                                  supportive of modern, creative media 

- Music 

    - The artists own music taste is shown - Khalid, Joni Mitchell - acting as value transference

Joni mitchell - The Hissing of Summer Lawns album 

    Reflects love and serenity Joni Mitchell sings about

    The title refers to the sound of sprinklers set off on lawns in the summertime - reflects the ideas of summer and fresh, bright days

Khalid - Merchandise from the free spirit tour 

    A younger artist, popular with a 16-25 demographic and therefore fits into the demographics cultural competency

    The words 'free spirit' also act as value transference of the artist as a free spirit themselves