Friday, 25 March 2022

Industrial Context - The Brand - Sony Music

Sony Music Entertainment founded in 1929 is the second most popular record label today. It is classed in the top "big three" records labels with Universal music Group and Warner Music Group. They offer a diverse range of artists, genres,  playlists and podcasts. They have produced some of the most prominent artists currently such as Adele and Beyonce. 

The originally called American Record Corporation acquired Columbia Records in 1934. They joined with CBS in 1968 becoming CBS/Sony Records and by 1988 they owned the entire company. In 2004 they took on the name Sony Music Entertainment. The label are based in over 60 countries today. The company makes money by selling records, when an album is played on the radio or in a film or TV show and when streamed on a music streaming platform such as Spotify. 

Sony Music Entertainment say they offer a "diverse roster of international superstars, developing and independent artists, and visionary creators". 

Sony Music Entertainment labels:

  • Columbia Records 
  • RCA Records 
  • Ministry of sound
  • Epic Records
    • By owning these record labels Sony Music is able to promote an even larger range of artists and please a wider audience.
Signed Artists:
  • Beyonce 
  • Adele 
  • David Bowie
  • Electric Light Orchestra 
  • Travis Scott

When going on the Sony Music website they are promoting their current artists and those who are in the news at the moment. They have sections for podcasts and playlists to interest and cater to their audiences. They also have a section for new releases as their main purpose is to promote the artists signed to them. 







No comments:

Post a Comment

Final Music Video

YouTube Video Link:  https://www.youtube.com/watch?v=6flQjT-EE4A