Final Music Video

YouTube Video Link: https://www.youtube.com/watch?v=6flQjT-EE4A

Statement of Intent - Brief 4 - Music Video and Online

Website Link and Screenshots

Website Link - https://ameliefinlay4.wixsite.com/jacob-brownee

AUTOMATIC POP UP

HOME PAGE

VIDEO ----

CLICKABLE POP UP

ABOUT PAGE 

MUSIC PAGE

TOUR PAGE 

VIDEO PAGE 

SHOP PAGE 

Final Audio-Visual

 

Audience Interaction

Audience interaction is key to create audience interaction and engagement. This can be done through both the music video and the website.

VIDEO 

- Include a pop up to encourage audiences to watch the next video 

- Links to his YouTube account 

- Links to the artists social media 

ONLINE

- An opportunity for audiences to tweet at Jacob, including his twitter handle

    - Audience and star interaction encouraged - promotes the artist as personable and relatable

- In collaboration with Mind charity, a link to an exclusive playlist.

    - Allows for audience interaction and shows the persona of the artist as personable and excited to share interests

    - Audience enjoyment achieved - feel close to the star (Dyer - Star theory)

- Feature links to the artists social media throughout the website - cross platform branding and digital convergence 

- Feature on the gallery section of the website for people to tag Jacob in their photos - appeal to 16-25 target demographic 

    - Creates a community as well as promoting the song - use of the hashtag #sharethesunshine

    - Promotes the artist as creative and encouraging creativity 

Developing the 'aspirational' Aspect of the Brief

 One aspect I wanted to develop was the artists persona/story in terms of making it more applicable to the 16-25 aspiration demographic

ABOUT ME and VIDEO MESSAGE

• The artists sexuality - "openly gay"
• Also aspirational due to the message not being strictly targeted towards the LGBTQ community, but open to all audiences - audiences are able to put their own interpretation on the relationship in the video 
• Allow ambiguity so audiences can put their own interpretations and representations into it - spreading the message of universal love and acceptance 
• Anthem - "inspires elation or pride"
• Communicate joy and "universal" love 
• Seen through the artists persona as well as shots of the 'everyday'
• Seen as a 'normal' person - audiences too could achieve this fame/success
• The artists having a didactic message that audiences would also aspire too - spreading joy and love

OTHER ASPIRATIONAL ASPECTS:

• Brand outfit - Fila jacket - in shots in video and stills on the website 
• Relationship 
• Seen as a peer (Fandom theory - relationship with celebrities and the fan community) 
• Portfolio of photography - audience engagement and participation, as well as interaction with the artist (tag to show Jacob your work)

Creating the Title Card

 Using iMovie as my editing software posed an issue in creating the title card for the video. 

        When adding text to the video, it would fade in an out, with an inability to change that.

        In addition, for the purpose of brand identity and value transference, the text displayed intended to be the same as whats used on the album cover and the website, but this again was proving difficult on iMovie. 

I chose to use procreate as the editing software for the title.

    Process:

• Copy and pasting all the necessary text for he video
• Uploading the clip onto the software and turning on animation assist 
• Placing the text in the correct place 
• Copy and pasting to each new layer 
• Then, merge layer down so the text is included on the correct screen 
• Finally, choose the correct frame per second so the video links up with the recording 
• And, upload to iMovie