Harry Styles Website
The first thing you see when you open the website in his new album. There are clear links to streaming platforms as well as clear links to navigate round the website. He includes his tours, shop and listen.
As you scroll down, his new music videos pop up.
He is promoting his new work. Music and videos.
The website has a clear and consistent brand identity. It's simplicity is refreshing for audiences.
The Strokes Website
When you open the website a picture of the band floats onto the screen. Due to the band having a return, they have highlighted each important component of the band. Their name. Their new album. Their legacy.
There are clear tabs to navigate the website as well as streaming platforms.
In the bottom left corner they have included the logo of their record label.
Clear and consistent merchandise and brand identity. For other merchandise, there is a different colour scheme in-keeping with that album
Information about upcoming tours as well as how to follow the band - streaming platforms and social media sites. (Further recognition of record label)
As you scroll links to watch their videos float up. There are links to a large majority of their videos. The videos play in a reel/loop format whilst they are on on the webpage.
Wet Leg Website
The band name animates in a dripping graphic on the hope page and is the first thing you see.
There are clear links to navigate the website
They include a long list of tour dates. Clear promotion and clarity for audiences.
The bottom of the website has a slideshow with their music videos.
Rex Orange County Website
The website creates a fun, uplifting feel. Creates a bond with fans.
Enjoyable aspects such as the mouse turning into a Dalmatian when you are on the website.
Important takeaways:
- Clear links to streaming services and social media platforms
- Showcase new content, music and videos
- Create a persona and brand identity to connect with the audience
- Keep with a clear colour scheme, fitting with the cover art
- Promote the artist
- Gallery
- Personal messages
- Promote subsidiaries such as tour dates
- Key to promote audience interaction
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