Components of the website I would like to include and why:
1) Links to the newly released song and music video. Where to buy and listen.
- To promote the artist and their music. It is the main reason people will visit the artists website so for the song to be successful and the artists popularity to grow, their work needs to be showed front and center.
2) A photo gallery - include images of the artist in various photoshoots, images from locations of the music video, images of other groups of people (some that are featured in the music video)
- The images will need to work to create a cohesive feel to the website tying in the artist, their values and the audiences desires as well. Some images may act as just promotion or simply to look at and present a message while others may have the possibly to be sold as posters and other merch.
- I believe it will draw interest to the artist, presenting them as a creative individual who isn't solely about promoting himself which can sometimes be seen as distasteful in todays society.
3) Merchandise
- It would be beneficial for the artist and the sales of the song to have the songs cover and clippings from the video on merchandise.
- Posters would be a key sale targeting the young demographic. These could be of the artist, the single cover, behind the scenes shots of the artist and their video or images featured on the photo gallery on the website.
- At a reasonable price to befit the target demographic
- Could also be sustainably made - interest the target demographic and promote the values of the artist
4) Interview - one on one with the artist
- Relaxed format, the artist should be relaxed but also still well informed and passionate about their music and any issues they would want to bring up
- The video shouldn't be too long so as to hold the young audiences attention
5) Bloopers/behind-the-scenes videos - fast paced and intimate (Participation Theory)
- This video would be made from videos taken behind the scenes of the making of the music video. It will include a mixture of images, video footage and close ups of the artist and others involved in the video
- There could also be a component of people saying what the song means to them, their definition of an anthem, what they do to celebrate and cheer themselves up etc
6) Links to the artists "Spotify" account or any playlists they have made - ones that link to the theme of the new song
- This would appeal to the young target audience (participation theory) as well as promoting the artists persona in an interesting way
Example images that may be used throughout the website:
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